Wednesday, July 14, 2010

#149 Coca-Cola And How They Got Their Sound Logo On The World Cup Anthem


Sorry for being away for so long. I was pretty caught up with the World Cup and what not (thanks for ruining my week referee Webb).
But speaking about the world cup. Someone pointed out the film beneath, explaining in depth, how Coca Cola snuck their Sonic Logo into K'Naan World Cup anthem "Wavin Flag".

To be honest: for some reason I totally missed what was supposed to be thee World Cup anthem, (probably to busy making sure De Koning van Oranje was doing a great job making those Perfect Opponents compilations) but supposedly this song was a big deal and yes, the way the people at Wieden and Kennedy got that Coca Cola Soundlogo in, is indeed very smart and probably also the beginning of the end.

Get enlightened here:

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