#240 One Of The Reasons Audi Is Kicking BMW Butt

They have an amazing audio branding strategy.

#239 Rubber Tracks, The Converse Recording Studio

I've been saying it for a while now. Advertising agencies and brands could very well and should very well be the new record labels.
In a day and age where the recording music industry needs to look for new ways of generating income and the traditional music labels can't seem to keep up, it only seems logical that more dynamic and creative companies step up.

Say hello to shoe manufacturer Converse. They're about to open a recording studio, called Rubber Tracks, in Brooklyn. The studio will allow emerging artists the opportunity to work with state-of-the-art equipment... for free.
Apart from giving bands the opportunity to record, Converse will also help out in getting that music heard. What does that mean? Well a quick look in my little crystal reveals new shoes will include free CD's and MP3 downloads, branded events featuring the Converse bands, band video's will heavily be provided with Converse materials as well and mucho mucho more.

All authentic and original content, made from the heart by aspiring musicians and made possible by the kind people at Converse. It's like being a musician in 1600-something France, with Converse playing the part of the French nobels.
I guess that makes the Rubber Tracks studio the Versailles of our time... kinda.



The studio is now open for applications from interested musicians. More information can be found at converse.com/rubbertracks.

#216 The Intel Base Jump

The Intel Chimes is probably the leading example of how successful an audio logo can be. But besides using it as a five note composition at the end of your commercial, what else can you do with it?

Well... sometime ago in a country far far away called Finland, a couple of marketing employees thought it would be a great idea to create the logo after being shot from a couple of cannons. Watch it here if you want to understand, it's kinda hard to explain.
The people of the Romanian office came up worth the base jumping viral you see above. I guess they've found a way to make Intel look like a "fun" company with a "sense of humor" by doing these virals.