Monday, September 27, 2010

#216 The Intel Base Jump


The Intel Chimes is probably the leading example of how successful an audio logo can be. But besides using it as a five note composition at the end of your commercial, what else can you do with it?

Well... sometime ago in a country far far away called Finland, a couple of marketing employees thought it would be a great idea to create the logo after being shot from a couple of cannons. Watch it here if you want to understand, it's kinda hard to explain.
The people of the Romanian office came up worth the base jumping viral you see above. I guess they've found a way to make Intel look like a "fun" company with a "sense of humor" by doing these virals.

No comments:

Post a Comment