Doritos "Late Night" I'm lead to believe is the ultimate bag of potato chips you can have after a long night of partying. To have you believe that as well, the people at AMV/BBDO and Goodby, Silverstein & Partners came up with a campaign that features five relatively unknown bands and a global music event featuring Rihanna and her new video, "Who's That Chick".
Since you have to login with an empty Doritos action pack, I don't know what Rihanna's content is all about. But the five relatively unknown bands all shot a 360 degrees video that you can control. What that means?
Go have a look at the Doritos Late Night website. I promise you won't regret it.
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